Challenge
High performance graphics in consumer applications such as gaming have always been limited by the size of the user’s screen. This presents a problem for users not unlike tunnel vision, and limits the degree of reality in the experience. Recently, AMD launched ATI Eyefinity, new graphics technology that allows users to view their applications on multiple monitors. And not just by stretching the image, but literally showing new content like wider vistas or the enemy around the corner or the car passing from the left. The marketing challenge was finding a way to share the impact of this feature to casual web visitors, as well as with crowds at tradeshows and customers in retail.

App Solution
Sometimes simplicity wins the day. In this case, Clarus Agency developed a simple but effective interface for experiencing a series of games in either a single screen or three screens. The visual impact is stunning. Even within a browser window, but of the ability for the user to contrast the difference in the two experiences – a single monitor view, vs. a triple monitor panoramic view.

Results
As online marketing experts know, keeping a visitor on a webpage for an extended time quickly adds to the likelihood of sales success. In the case of the AI Eyefinity Experience Tool, site visitors – both customers and partners – spend an extended period of time experiencing the impact of ATI Eyefinity under a variety of real gaming conditions and scenarios including Dragon Age, Battle Force and Dirt2. The team has extended the demo experience into the AMD/ATI tradeshow booth for the Comic-Con as well as to global retail chains. All of this continues to fuel ATI’s graphics technology and product leadership in a highly competitive marketplace.