Challenge:
In 2008, Panduit, best known as a leading provider of data center cabling systems, was extending their value and services to help customers optimize the physical infrastructure through simplification, agility, and operational efficiency. Panduit needed to demonstrate their Unified Physical Infrastructure solutions approach to data center, connected building and industrial automation designs and builds and show customers how an integrated, holistic approach to such designs and builds would save money and reduce risk.

Solution:
Working with Panduit leadership, Clarus Agency designed and built a complete interactive, 3D data center environment with product videos to showcase all of Panduit’s products and how they integrated into the intelligent design and performance of world class data centers.

Result:
Today, Panduit’s Unified Physical Infrastructure (UPI) vision is fast becoming the standard for integrated solutions that give enterprises the capabilities to connect, manage and automate communications, computing, power, control and security systems for a smarter, unified business foundation. The Clarus interactive solution has not only helped communicate the power and benefits of the Panduit UPI vision to customers and Partners. Clarus Agency’s work also helped accelerate critical internal change within Panduit by bringing together various Panduit business units together to define and agree upon the messaging and value of an integrated service approach.