Let’s be honest, there are a lot of “interactive digital media agencies” out there pitching lots of marketing fluff and spin. But their answer to one simple client question can tell you a ton about the way they see your business. Ready for the question? Here it comes:
“What does your agency do?” Read the rest of this entry »
When Apple announced the iPhone SDK in March of 2008, the computing landscape was changed forever. With the advent of the iPhone, Android, WebOS, and Windows Phone 7 devices and operating system, in addition to the existing Blackberry ecosystem, mobile became a venerable platform competitor to the desktop. As a developer who works for an “app agency”, mobile has been on my/our radar for several years now. Although consumer brands are usually one of the first to jump on the cutting-edge tech bandwagon, one of the sometimes frustrating realities of life in the “agency world” is the perceived slow adoption of sexy new consumer technologies among enterprise clients. These new mobile platforms were no exception. Read the rest of this entry »
We all know its happening. We’ve heard reports of parts being ordered, large scale marketing plans beginning and rumored launch dates. From my perspective, the question of what this means to the industry is far more important than the specifics of the launch. Timing is everything in this industry, and I believe that the timing is late for the iPhone on Verizon. Read the rest of this entry »
